I posted yesterday about my favorite Super Bowl ads from the past couple of decades, and with Fox set to rake in about $300 million in ad sale revenues this Sunday, it was an appropriate time for the folks over at Slate to discuss banned Super Bowl commercials, and whether they might be a better business decision for the companies in question than actually running an ad during the game itself (spoiler alert: yup).
This dynamic adds another interesting angle to the way that social media and the internet is challenging the traditional advertising world, and more fundamentally reshaping the way that consumers relate with the brands whose products they buy.
Large, expensive, mass-media advertisements that generate massive amounts of impressions and raise general brand awareness are not the slam-dunk they were once perceived to be. In the age of Google AdSense and AdWords, targeted advertisements with high conversion rates are gaining a significant amount of traction. Super Bowl ads are still a lucrative business for the networks involved, but the higher the price tag, the more companies will start to look for other ways to get their customers' attention.
[Slate]
(h/t Deadspin)
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